London hologram airport

The project is part of a series of initiatives aimed at simplifying the security process at the airport. Custom designed for London Luton Airport, the holograms, in both male and female versions, are technically referred to as tensator virtual assistants. The holograms will initially be used in the airport's security search area to communicate important security messages as passengers pass from check-in to the departure lounge. Glyn Jones, Managing Director London Luton Airport, said: "We wanted an application that would do two things; be really compelling from a communications point of view, and also to be really consistent.

BBC Local. BBC Introducing. So what's the verdict on these holograms--spooky or genius? In future hologram installments at security checkpoints, shouldn't airports get a bit more personal with the cities they service? Imagine a Mayor Menino hologram attempting to relay to passengers the airline safety requirements at Logan Airport. Or, on that note, how about a lifelike Donald Duck at Orlando International?

Maybe not. Still, there's something hypnotically soothing--if not frighteningly futuristic--about holograms employed at an airport The employees used in the holograms support their use, as it lightens their workloads.

Thanks, technology. Update: So it appears these aren't traditional holograms -- they're actually huge sheets of glass that are cut out in the shape of people, with the projection beamed on them. It's the same tech that Gorillaz use on stage, made by a company called Musion.

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