You may think that it is one thing and it is really another. You may like the brand people bandy about when they speak of you; you may want to change it. You and almost everyone else at work has a personal brand. It comes with the territory. Is that news to you? I hope not. Today it is a requirement to be able to tell your own story, advocate for yourself and use your personal brand message widely and consistently. The pace of change, rotating bosses, fickle customers, large numbers of job competitors…all these conditions require that you show up strongly with more and more people.
Constantly connecting, reconnecting and disconnecting requires that you know your personal brand and that you use it often. The preceding are 3 examples of the simplest of personal brands.
It is the brand that is used to describe many women, one that many women initially seek. Clearly it is a descriptive label most often applied to women who work very hard, who may know more than everyone else in the whole company.
With the brand hard worker the future is most likely filled with more hard work and not promotion or independent opportunity. As a citizen in the world of work you will be talked about. Executive Coaching has emerged as the hottest trend in executive and leadership development for a reason. When it is done right, it works! The Innis Company does it right…our Executive Coaching experience is extensive and spans a variety of industries and issues. As companies change, markets change and opportunities arise; people need to meet the new challenges.
Often this requires doing things in a new way, learning and growing in directions different than the past. We utilize a marketing approach to personal career management. The concept of personal branding allows leaders to clarify their positioning in their career environment and align their personal behavior with their desired public perception.
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